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The Gist on Becoming a Successful Ecopreneur

The Gist on Becoming a Successful Ecopreneur

Did you know that you can pursue a profitable business while also benefiting the planet? It’s a thing, and it’s called “ecopreneurship.” More and more eco-conscious entrepreneurs are figuring out ways to create and sell environmentally friendly products and services.

Red Goose Design & Media Blog

Author: Carleen Moore
Photo Credit: Pexels

Did you know that you can pursue a profitable business while also benefiting the planet? It’s a thing, and it’s called “ecopreneurship.” More and more eco-conscious entrepreneurs are figuring out ways to create and sell environmentally friendly products and services.

By establishing sustainable business models and considering the environment as you make decisions, you can contribute to saving the planet without sacrificing your potential for monetary success. Here are some tips and resources to help get you started on your journey:



The Triple Bottom Line

Understanding that success means more than financial gain, most ecopreneurs use something called the “triple bottom line method” as they start and grow their businesses. This includes the social bottom line, environmental bottom line, and financial bottom line.

  • Think of ways that you can give back to the community and provide relief for the people who need it most.
  • Prioritize reducing your carbon footprint in your business operations, and always seek how you can improve the health of the planet.
  • Of course, money is still essential for any type of business to succeed; focus on ways that you can acquire and maintain a healthy profit and use it sustainably.


Promising Ecopreneur Startup Ideas

There are many different industries in which eco-conscious companies can thrive. Here are a few ideas that have proven to bring success to other ecopreneurs:

  • Start a homestead business selling organic produce online and at local markets.
  • Become a distributor for products that are locally sourced by other businesses.
  • Launch a furniture upcycling or rehab company.
  • Refurbish electronics (products and parts) that would otherwise end up in the landfill.


Keys to Success as an Ecopreneur

Finally, here are some practical principles to keep in mind as you set the stage for your ecopreneurship:

  • Always have a business plan in place to ensure you know precisely where you’re headed and what it takes to get there — think of it as the blueprint of your operation.
  • Look for green organizations and companies with which you can partner; this will both help you make a bigger impact and build your credibility.
  • Practice what you preach; always look for new ways to make your operations green, and never become complacent.
  • Consider going back to school for business courses that can help you better understand best practices for management, operations, accounting and marketing.
  • Keep the big picture in mind (saving the planet) while focusing on the local impact your business can make.
  • Ensure your office (and even your home) are an extension of your eco friendly mindset by enhancing your space for overall wellness.

Starting an environmentally friendly business is now more realistic than ever before. Consider the tips and resources above as you prepare to begin your journey as an ecopreneur, and remember to always keep learning how you can better benefit the planet—each step of the way!

Photo Credit: via Pexels

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