This article is one of several great pieces of content you can find on the Red Goose Design blog.

When you open a business, you don’t just showcase your products and services and then walk away hoping that they make and sell themselves. Instead, you stick around, do the work, pay attention to what’s popular, whether your customers are happy, and that your bills are paid on time. You must do the same for your website.

Search Engine Visibility

One of the top reasons to keep a close eye on your website is to ensure that it remains visible to the search engines. WordStream explains that there are many ways to do this, including getting verified, posting quality content, and working with influencers. All of these actions can boost your search engine status. If you need quality search engine optimization services, Red Goose Design & Media can help.

Engagement Through BPM

It’s not enough that your website is up and running, you also have to use it to engage with your customers. But, how do you know what they want? Start with adding business process management to your company’s structure. The various benefits of BPM include having access to workflow information that shows you how data, people, and systems interact with one another. Your BPM can help you make your website a more customer-centric experience, as long as you continually keep tabs on its effectiveness and continue to make upgrades based on your findings.

Online Security

Keeping track of online security is crucial in a day and age where criminals no longer have to use pry bars and wear black masks to breach your business. There are many different types of cybersecurity threats, including ransomware and data theft. Work with your web designer to ensure that you have cybersecurity protocols in place. You should also pay attention to customer complaints about their credit cards being hacked or whether or not your emails are making it to their inbox or their spam folder. According to management liability insurance provider ProWriter, a data breach can cost your business $108,000 or more.

Build A High-Quality Site By Checking Your Metrics

You’ll also want to watch your website to measure the quality of the information on it. How long do your customers stay on your site in general? Do they look at one page and then click away? Each of these metrics can help you decide if your content is high quality or if your load time stops customers from seeing it in the first place. Your website should load as soon as customers click on it; otherwise, they’re going to look for information elsewhere. There are many tools that you can use to speed your website's load time, including Google PageSpeed and Dotcom-Monitor.

Up And Running

For your website to be effective, it has to stay up and running. Unfortunately, there are issues at each corner that might cause your site to crash. From hackers to extension and hosting errors to expired domains, you must keep your finger on the pulse of your website's health to keep it up and running. The more you stay in tune with your website, the more likely it is to continue to represent you on the web. Being alert can also help you get the word out to your customers that you’re experiencing difficulties, which can eliminate frustration if customers try to visit your site and find it inaccessible.

As you can see, there’s more than meets the eye to your website. Make sure that you keep your eyes on it at all times so that you can avoid issues, make updates, and improve the customer experience. These are achieved with a combination of tactics, from using BPM to improve engagement to fine-tuning your SEO and keeping tabs on how long people stay on your site.

Red Goose Design & Media offers both web and print design, video and media services, and content management. Contact us today at 269.365.4125 for questions or to get started.